Content marketing
TEXTS FOR THE KNOWLEDGE ECONOMY
Would you like to advertise your business? Maybe boost your brand? Maybe advertise yourself professionally or promote a certain project? Do you have more than enough ideas but lack the words to communicate them? Come and find them at textinnova. We have the best: the ones that impact your audience.
We write authoritative texts, with the aim of differentiating your brand, giving it visibility and thereby attracting or retaining your audience.
To this end, we prepare content with the utmost precision, tailored to your preferences, your target and the timing set by your calendar. We’re a team of linguists, translators, editors and journalists with extensive professional careers in different fields and disciplines. This means we can offer you high-level solutions adapted to the purpose you’re looking for, so we can guarantee top quality.
Moreover, we create content that optimises natural positioning on the internet (SEO), with the most advanced web writing techniques in accordance with the indexing criteria used by leading search engines. We write blogs, web pages, interactive content for social media, boosting your online communication. And we do copywriting by creating meaningful, effective and efficient texts designed to promote your brand.
If you opt for less ephemeral content, such as articles, books or corporate publications, we advise you throughout the writing and editing process. From the original idea to the final phase, you can leave all the work in our hands or, if you prefer the collaborative environment, we guide you step by step so you’re the one who prepares the texts with the best results.
Choose the service that best meets your needs. Success is guaranteed in any of the options.
Copywriting
We apply 3.0 persuasion techniques to connect with your real or potential audience. To do this, our strategic plan consists of appealing to people through empathy.
Going further than content marketing, we set out to arouse interest with arguments that invite to carry out an action such as acquiring a certain product or service or that attract readers or followers, encourage subscriber loyalty, create community and partnerships, obtain links, increase your conversion rate, position your SEO, promote yourself both on the web and outside it, etc. In short, we generate trust based on authenticity, approachability and credibility.
Please note we don’t write for Google; we write to build your brand and communicate its value, so your message truly conveys the reasons why people should believe in you. This is the most powerful mechanism for obtaining a direct and immediate response, and at textinnova we handle it effectively.
Above all, we put ourselves in your place and take the pulse of your audience to know how they think, how they feel, what they want, what concerns them… We listen to them because we care and, once their profile is defined, we undertake content curation, so we can develop the most appropriate texts that convince with criteria and do the job properly. Far from impressing or seducing, we aim to put you across as credible and trustworthy: you don’t sell words, you keep them.
SEO writing
Our goal is your success and our method, excellence. On that basis, we create the content you need to increase your popularity on the internet, appear in the top positions on main search engines and increase prominence compared to your competitors.
Entering the dynamics of qualified traffic requires meticulously selecting the keywords that characterise and differentiate you, after analysing the terms most searched by users. We study your market segment in depth and choose the keywords that ensure meaningful hits.
Plus, we produce texts that are friendly, original and interesting enough to position themselves naturally at the top of SEO results and get authoritative backlinks. Our aim is to impact from the title through to the information contained in the last label, always guided by the principle of maximum quality.
We write content for your website, your social networks and your online marketing. Moreover, we write articles for your blog and for others with a similar theme, as guest blogging also enhances your reputation. And we take care of evaluating your website performance, as well as updating and optimizing it regularly, to keep your on-page and off-page presence at the forefront.
Over the years, we’ve made a name for ourselves because of our solid training and experience, hallmarks that translate into prestige for your brand or professional activity. Entrust us with your texts.
Content for business publications
Internal and external communication for a company, organisation or institution requires a volume and diversity of content that is often vast and almost always difficult to manage. At textinnova we’re well aware of this, so we want to make your task easier, enabling you to stay up to date and not have to sacrifice quality because of the urgency of a deadline with no extensions.
The significance of these publications is decisive. Within the organisation, because they’re a fundamental part of encouraging the involvement of those who work for it, they contribute to creating a climate of collaboration, they provide information for good staff performance, improve productivity, etc. In terms of the general public, because they stimulate interaction, give an image of seriousness that inspires trust, communicate corporate culture, serve as engagement and influence opinion.
This means that handling texts properly takes on particular importance. Leave them in our hands.
We write your letters, emails, press releases and notices for clients, suppliers or departments in your company or organisation. Furthermore, we handle advertising messages, such as brochures, catalogues and presentations, that make you known, boost your business and promote you within your market niche.
In addition, we give shape to your project, we prepare your training courses, we write minutes, reports, memos, etc. And we do it based on the indications you provide in a briefing session or through the collaborative writing coaching service.
Writing articles and books
This type of journalistic and corporate writing is an act of communication that puts the seal of prestige on a professional or business image. We pay meticulous attention to each of the aspects that have a decisive impact on its proper construction, and consequently, on its impact on the receiver.
After an thorough analysis of the topic dealt with, we decide the most appropriate structure and focus content according to the objective pursued and the reader to whom it’s addressed. Secondly, we choose keywords with great accuracy, we work on expression to communicate clearly and effectively, backing up arguments with references and meaningful quotes. Lastly, we revise all texts, journalistic or corporate, until we obtain the best version.
We adhere to the rules of the website, magazine or publisher where you’re interested in publishing, we do SEO for articles, reports, interviews and books for digital publications, and regardless of the medium, we bring our characteristic exceptional quality to your texts.
Of course, we don’t use magic formulas or automated routines. At textinnova we research, filter, refine and process information according to our linguistic competence as experts in the management of language resources and our training in different disciplines. We invite you yo check it out.
Coaching in collaborative writing
If the project is collective and different groups or departments are taking part in it, we advise and guide you to ensure the product is coherent and fulfils the function for which it was conceived. Whether for a promotional campaign, regulation, brochure, operational manual or roadmap, this type of creative co-writing, in which several people intervene and interact, differs from online meta-speech such as crowdsourcing, and therefore uses a range of tools other than merely computerised ones. In collaborative writing, the training, monitoring, supervision and organization of teams provided by textinnova and the use of top professionals takes on particular importance.
Likewise, cooperative work serves as a cohesive element between the participants, who get involved and are motivated by a shared challenge, contributing their individual talents to obtain the highest return from a group exercise. In this situation, textinnova acts as a facilitating agent for fluid communication that combines efforts and wills, awakens the corporate spirit and generates a feeling of belonging, all of which are essential components for the dynamics to function optimally.
We adapt flexibly to terms, rates and demand (one-off or continuous), which means that we accompany you either throughout the journey or only in the sections that you consider appropriate. And if content publication is part of your plans, we have a complete editorial service, which includes dissemination and distribution through various channels. You decide; textinnova provides proposals and solutions, with the shared objective of reinforcing your image and your brand.
Personal branding
Because your credibility and your brand image are decided by users, we help you forge a consistent and reliable digital identity, which creates opinion on social networks and propels you to the top positions in the SEO ranking.
We provide you with the key to building your own or your corporate personality on the internet, using content creation that reflects the philosophy of your business or activity and is adapted to your market. To this end, we choose the right vocabulary, syntax and tone, using skilfully crafted language. We do this by adapting the style to your profile, so it reinforces the trust of your potential clients or followers.
Importantly, we promote your principles and values, regularly update the information on your website and take care of your communications down to the smallest detail, covering all channels and responding speedily and consistently to comments made by visitors.
Besides, we put in place protocols for action and monitoring, as well as online branding and marketing, aimed not only at increasing your organic SEO, but also your offline reputation. We monitor your target audience through social networks, your blog posts, forums and platforms, to keep in tune with what Internet users want and keep abreast of demand. We know that your impact in real environments will depend on your presence and influence in digital spaces, and that’s what we work on. Get in touch with textinnova. You decide what you’re like; we tell people about it.
Custom writing
At all times we put our professionalism at your service to look after both your workplace and your personal communications, whether they’re addressed to public or private organisations or to recipients in a closer social circle.
We resolve texts that, apart from time, require precision and accuracy in handling a formal tone: applications, petitions, authorisations, document templates, CVs, etc.
And if you want to write a biography, narrate an event, reflect thoughts and experiences in a diary, present a topic in the form of an essay, prepare speeches for events, etc. we have the technique and resources to capture your idea in the most appropriate style in every case.
Is it about remembering the person who took a brilliant initiative and set an example for you? Maybe looking back over the history of your company? Perhaps you want to tell others about your work group’s ups and downs as they put a production plan in place? Or are you interested in talking about your own experience?
Whatever the purpose, we can assure you a successful result, based on the excellent creative skills of renowned specialists in various genres. All through the process, we keep you up-to-date with progress and provide proofs for you to approve before accepting the final version, which we deliver carefully edited, corrected and in a finalised layout ready for printing in digital format or on physical media.
Contact textinnova. You’ll find the solution you’re looking for.