At textinnova we polish each text until we achieve the most precise expression that best suits the communication situation and successfully meets the objective it pursues.

To do this, we use our expertise to previously examine a series of aspects that have a decisive influence on the correct formulation of the content:

• Assessing the chosen genre, register and approach, depending on the topic addressed, the audience it’s aimed at and the framework of interaction.
• Observing the rhythm that sets the tone for the discursive thread, in case some kind of imbalance is detected and certain adjustments have to be made.
• Scrutinising each word and carefully study the lexical-semantic selection according to the context, to assess whether the terms used accurately reflect the meaning and allow an appropriate interpretation of it.
• Looking for synonymous words or peripheral forms to enrich the style and avoid unnecessary repetitions or fillers that may undermine the quality of the whole.
• Analysing phrases and sentences to correct possible errors of concordance or verbal regime, structures that are too long or broken sequences, improper ellipsis, lack of cohesion, ambiguities, mistakes and the like.
• Applying uniform and consistent criteria that give the text the necessary homogeneity to allow it to be read fluently.

Because best is not the enemy of good; it’s the superlative and our goal.

Because erring is human, we go through each text carefully to correct misprints that may have crept in and we check the correct application of typographic conventions. Our goal is to achieve a text in your image and likeness, that is your public face, and for that reason we take pains to review issues such as the following:

• Using letters, accents and punctuation marks according to the norm and without falling into excesses or abuse (as in the case of capital letters, abbreviations, ideographic signs that substitute words, etc.).
• Spelling of foreign words, both those already adapted to our language and those of others governed by their own.
• Formats such as bold, italics or small caps to highlight concepts, neologisms, double meanings, etc.
• Separation of words at the end of the line, the spaces, the indents, widows and orphans, etc.
• Pagination and the correspondence of each section with the index.
• Footnote numbering, citations, bibliographic references and their mention in accordance with the general ISO framework and the specific guidelines that have been adopted.
• Trends not subject to any regulations, but to your interests and to a homogeneous pattern that’s decided and unhesitatingly maintained; for example, highlighting the values that define your brand, or your star product, or your most popular services, etc.

In short, we make our own the Academy’s maxim, which “cleans, fixes and gives splendour.”

Choose the design that you think is the most appropriate for your texts and we take care of composing the content, including graphic elements, according to defined guidelines: font type and size, colours, table formatting, column pattern, line spacing, box dimensions, paragraph styles, character and word spacing, margins, etc.

We make layouts, but we don’t make things up. We’re aware that your credibility doesn’t just depend on the message you convey and how well you do it, but also on the aesthetics of the text. We know that it’s of little use to write or translate with mastery if you spoil the product by neglecting its layout. Every detail counts and talks about you; that’s why we take great care of the arrangement and appearance of your creations, so they live up to their quality rather than disguise it.

We use the most advanced layout programs, both for publications in physical format and for your website, your blog or your ePub. But we also work with an infallible tool to guarantee the success of your productions: our proven professionalism.

We want you to be read, we want your audience’s attention from the first impact, which is what a balanced appearance does for your texts. The same one that makes them easy to read.

A good presentation invites you to discover what’s inside, and at textinnova we offer you the best: the one that does justice to your content. Whether you have a previous idea or whether we come up with a proposal, we advise you on how to choose the images that best match your brand and your texts; we also handle different graphic devices in a way that communicates your message and your character.

We research, analyse trends, compare, experiment and design with the tools provided by art and technology. Far from serial and impersonal prototypes, we seek to print your identity on each line, with its own style. And we achieve it.

When making design decisions, we also look at the composition and behaviour of your potential audience. We examine your user experience and accommodate your personality to your demand, so your outward appearance becomes a call to action from your shop window, real or virtual, and you make your impact with the authority conferred by a job well done, without fanfare.

We create the cover, the front cover, the spine, the flaps… all the elements that your project requires, that define and enrich it. For this, we combine the three strategies that ensure an optimal result: outstanding creativity based on technique, the professionalism that distinguishes us and the use of the necessary resources (human and material).

The first impression doesn’t say it all, but it counts for a lot. Leave it in our hands.

Using the same zeal with which we work on the aesthetics of the cover, we handle each of the elements that structure and make up the insides of your publications, whether they’re books or magazines, on paper or digital. From the index to the appendix or annexes, we design with thoughtful care all those aspects that help to communicate your message and your idiosyncrasy as prestigiously as they deserve. And we arrange them in a harmonious layout that will serve as the master for the content layout.

We study possible formats, grids, hierarchies, the distribution of images and information, pagination, the location of headlines or headings, fillets, capital letters, etc. We carefully evaluate various options and choose, with your supervision and approval, the model that best suits the text and your brand identity.

We’re creators and creative, with as much inspiration as training and experience. Rather than artistic display we aim for legibility, because through it we reach your audience, and this is ultimately our goal. We put at the service of your project proportionate doses of technique and knowledge, which, combined in the right amounts and with the support of the most innovative technology, guarantee the highest quality for your content.

Project your authentic, professional image and impact your audience with your own style.

From logo to business cards, the photographs or vector images you illustrate your work with, audiovisual material, your profile on social networks, etc. All this contributes to configuring your visual identity, the one people see first and the one that will enable them to come and meet… provided it’s attractive enough.

We guide you on choosing the elements that best relate to your brand and create the composition that can faithfully capture the principles on which your character is based. With your essence uncovered and a personalised aesthetic, we generate the most immediate impact on your target audience, while at the same time we promote your upward progress in the SEO ranking and your popularity inside and outside the internet.

We’re language professionals, so our commitment to the word is not limited exclusively to crafting it with the respect and rigour it deserves, but also extends to enriching it with the support of graphic resources, which are themselves a form of communication: figures, colours, textures, movement, typography, etc. The secret of your image lie in the perfect interlocking of the linguistic code with the iconographic, the one that we build to speak for you in both virtual environments and the real world.