{"id":4045,"date":"2022-03-11T16:06:17","date_gmt":"2022-03-11T15:06:17","guid":{"rendered":"https:\/\/textinnova.com\/translation-services\/transcreation-and-advertising-translation\/"},"modified":"2022-03-20T22:25:41","modified_gmt":"2022-03-20T21:25:41","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/textinnova.com\/en\/translation-services\/transcreation\/","title":{"rendered":"Transcreation"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap tdb_title tdi_7 tdb-page-title td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_7{\nmargin-bottom:50px !important;\npadding-top:50px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdb_title{\r\n                  margin-bottom: 19px;\r\n                }.tdb_title.tdb-content-horiz-center{\r\n                  text-align: center;\r\n                }.tdb_title.tdb-content-horiz-center .tdb-title-line{\r\n                  margin: 0 auto;\r\n                }.tdb_title.tdb-content-horiz-right{\r\n                  text-align: right;\r\n                }.tdb_title.tdb-content-horiz-right .tdb-title-line{\r\n                  margin-left: auto;\r\n                  margin-right: 0;\r\n                }.tdb-title-text{\r\n                  display: inline-block;\r\n                  position: relative;\r\n                  margin: 0;\r\n                  word-wrap: break-word;\r\n                  font-size: 30px;\r\n                  line-height: 38px;\r\n                  font-weight: 700;\r\n                }.tdb-first-letter{\r\n                  position: absolute;\r\n                  -webkit-user-select: none;\r\n                  user-select: none;\r\n                  pointer-events: none;\r\n                  text-transform: uppercase;\r\n                  color: rgba(0, 0, 0, 0.08);\r\n                  font-size: 6em;\r\n                  font-weight: 300;\r\n                  top: 50%;\r\n                  -webkit-transform: translateY(-50%);\r\n                  transform: translateY(-50%);\r\n                  left: -0.36em;\r\n                  z-index: -1;\r\n                  -webkit-text-fill-color: initial;\r\n                }.tdb-title-line{\r\n                  display: none;\r\n                  position: relative;\r\n                }.tdb-title-line:after{\r\n                  content: '';\r\n                  width: 100%;\r\n                  position: absolute;\r\n                  background-color: var(--td_theme_color, #4db2ec);\r\n                  top: 0;\r\n                  left: 0;\r\n                  margin: auto;\r\n                }.tdi_7 .tdb-title-text{\r\n\t\t\t\t\tbackground-color: #a80010;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t\r\n\t\t\t\t\tfont-family:Lato !important;font-size:38px !important;line-height:1.2em !important;\r\n\t\t\t\t}html[class*='ie'] .tdi_7 .tdb-title-text{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #a80010;\r\n\t\t\t\t}.tdi_7 .tdb-title-line:after{\r\n\t\t\t\t\theight: 2px;\r\n\t\t\t\t\r\n\t\t\t\t\tbottom: 40%;\r\n\t\t\t\t}.tdi_7 .tdb-title-line{\r\n\t\t\t\t\theight: 50px;\r\n\t\t\t\t}.td-theme-wrap .tdi_7{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}.tdi_7 .tdb-first-letter{\r\n\t\t\t\t\tleft: -0.36em;\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t}\n<\/style><div class=\"tdb-block-inner td-fix-index\"><h1 class=\"tdb-title-text\">Sample Page Title<\/h1><div><\/div><div class=\"tdb-title-line\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_8\" class=\"tdc-row\"><div class=\"vc_row tdi_9  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_9,\r\n                .tdi_9 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_9,\r\n\t\t\t\t.tdi_9 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_9 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_9:before,\r\n\t\t\t\t.tdi_9:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_9{\nmargin-bottom:-10px !important;\n}\n\n.tdi_9 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_11  wpb_column vc_column_container tdc-column td-pb-span8\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_11{\r\n                    vertical-align: baseline;\r\n                }.tdi_11 > .wpb_wrapper,\r\n\t\t\t\t.tdi_11 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_11 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_11 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_11 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap tdb_single_post_share tdi_12  td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_12\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdb_single_post_share{\r\n                  margin-bottom: 23px;\r\n                }.tdb-share-classic{\r\n                  position: relative;\r\n                  height: 20px;\r\n                  margin-bottom: 15px;\r\n                }.td-post-sharing-show-all-icons .td-social-sharing-hidden .td-social-expand-tabs{\r\n                    display: none;\r\n                }.td-post-sharing_display-vertically .td-post-sharing-visible,\r\n                .td-post-sharing_display-vertically .td-social-sharing-hidden{\r\n                    display: flex;\r\n                    flex-direction: column;\r\n                }.tdi_12 .td-post-sharing-visible{\r\n\t\t\t\t    align-items: flex-start;\r\n\t\t\t\t}\n<\/style><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_13 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_13\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_13{\nmargin-bottom:20px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_13{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_text_with_title{\r\n                  margin-bottom: 44px;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.td_block_text_with_title p:last-child{\r\n                  margin-bottom: 0;\r\n                }.tdi_13,\r\n                .tdi_13 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_13{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_13 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_13 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>The concept of <strong>transcreation<\/strong> has become quite <strong>popular<\/strong> in the last few years<em>.<\/em> It is a practice that takes a different approach to marketing and advertising translation, focussing on the modern philosophy of \u201cacting globally and thinking locally.\u201d<\/p>\n<p>If contemporary advertising has the goal of drawing a specific reaction out of the target audience, transcreation must retain that goal and work towards <strong>reaching the very same reaction in a completely different culture<\/strong>.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper td_block_single_image td_block_wrap  td-animation-stack td_block_wrap vc_single_image tdi_14  td-single-image- td-pb-border-top td_block_template_1 \"  data-td-block-uid=\"tdi_14\"><span \r\n                            class=\"td_single_image_bg td-lazy-img\" \r\n                            data-type=\"css_image\" \r\n                            data-img-url=\"https:\/\/textinnova.com\/wp-content\/uploads\/2022\/01\/transcreacion-textinnova.jpg\"  ><\/span>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_single_image.td-image-video-modal{\r\n                  cursor: pointer;\r\n                }.td_block_single_image.td-no-img-custom-url .td_single_image_bg{\r\n                  pointer-events: none;\r\n                  cursor: default;\r\n                }.vc_single_image a{\r\n                  position: relative;\r\n                }.td-single-image-style-rounded .td_single_image_bg,\r\n                .td-single-image-style-rounded .td_single_image_bg:before,\r\n                .td-single-image-style-rounded .td_single_image_bg:after{\r\n                  border-radius: 4px;\r\n                }.td-single-image-style-border,\r\n                .td-single-image-style-round-border,\r\n                .td-single-image-style-circle-border,\r\n                .td-single-image-style-outline,\r\n                .td-single-image-style-bordered-shadow,\r\n                .td-single-image-style-round-outline,\r\n                .td-single-image-style-round-border-shadow,\r\n                .td-single-image-style-circle-outline,\r\n                .td-single-image-style-circle-border-shadow{\r\n                  margin-bottom: 22px;\r\n                  background-color: #EBEBEB;\r\n                }.td-single-image-style-border,\r\n                .td-single-image-style-round-border,\r\n                .td-single-image-style-circle-border{\r\n                  padding: 6px;\r\n                }.td-single-image-style-outline,\r\n                .td-single-image-style-bordered-shadow,\r\n                .td-single-image-style-round-outline,\r\n                .td-single-image-style-round-border-shadow,\r\n                .td-single-image-style-circle-outline,\r\n                .td-single-image-style-circle-border-shadow{\r\n                  padding: 1px;\r\n                }.td-single-image-style-outline .td_single_image_bg:before,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-outline a:after,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after{\r\n                  content: '';\r\n                  position: absolute;\r\n                  top: 0;\r\n                  left: 0;\r\n                  width: 100%;\r\n                  height: 100%;\r\n                }.td-single-image-style-outline .td_single_image_bg:after,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after{\r\n                  color: #fff;\r\n                  -webkit-box-shadow: inset 0px 0px 0px 6px;\r\n                  box-shadow: inset 0px 0px 0px 6px;\r\n                }.td-single-image-style-outline .td_single_image_bg:before,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before{\r\n                  color: #EBEBEB;\r\n                  -webkit-box-shadow: inset 0px 0px 0px 7px;\r\n                  box-shadow: inset 0px 0px 0px 7px;\r\n                }.td-single-image-style-shadow .td_single_image_bg,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg,\r\n                .td-single-image-style-round-shadow .td_single_image_bg,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg{\r\n                  -webkit-box-shadow: 0 0 6px rgba(0, 0, 0, 0.1);\r\n                  box-shadow: 0 0 6px rgba(0, 0, 0, 0.1);\r\n                }.td-single-image-style-3d-shadow{\r\n                  position: relative;\r\n                }.td-single-image-style-3d-shadow:before,\r\n                .td-single-image-style-3d-shadow:after{\r\n                  content: '';\r\n                  position: absolute;\r\n                  bottom: 0;\r\n                  height: 30%;\r\n                  -webkit-box-shadow: 0 15px 10px rgba(0, 0, 0, 0.6);\r\n                  box-shadow: 0 15px 10px rgba(0, 0, 0, 0.6);\r\n                  z-index: 0;\r\n                }.td-single-image-style-3d-shadow:before{\r\n                  left: 5px;\r\n                  right: 50%;\r\n                  -webkit-transform: skewY(-6deg);\r\n                  transform: skewY(-6deg);\r\n                  -webkit-transform-origin: 0 0;\r\n                  transform-origin: 0 0;\r\n                }.td-single-image-style-3d-shadow:after{\r\n                  left: 50%;\r\n                  right: 5px;\r\n                  -webkit-transform: skewY(6deg);\r\n                  transform: skewY(6deg);\r\n                  -webkit-transform-origin: 100% 0;\r\n                  transform-origin: 100% 0;\r\n                }.td-single-image-style-3d-shadow .td_single_image_bg{\r\n                  z-index: 1;\r\n                }.td-single-image-style-round,\r\n                .td-single-image-style-round-border,\r\n                .td-single-image-style-round-outline,\r\n                .td-single-image-style-round-shadow,\r\n                .td-single-image-style-round-border-shadow,\r\n                .td-single-image-style-circle,\r\n                .td-single-image-style-circle-border,\r\n                .td-single-image-style-circle-outline,\r\n                .td-single-image-style-circle-shadow,\r\n                .td-single-image-style-circle-border-shadow{\r\n                  border-radius: 50%;\r\n                }.td-single-image-style-round .td_single_image_bg,\r\n                .td-single-image-style-round-border .td_single_image_bg,\r\n                .td-single-image-style-round-outline .td_single_image_bg,\r\n                .td-single-image-style-round-shadow .td_single_image_bg,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle .td_single_image_bg,\r\n                .td-single-image-style-circle-border .td_single_image_bg,\r\n                .td-single-image-style-circle-outline .td_single_image_bg,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg,\r\n                .td-single-image-style-round .td_single_image_bg:before,\r\n                .td-single-image-style-round-border .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round .td_single_image_bg:after,\r\n                .td-single-image-style-round-border .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after{\r\n                  border-radius: 50%;\r\n                }.td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after:after{\r\n                  border-radius: 50%;\r\n                }.td-single-image-style-circle .td_single_image_bg,\r\n                .td-single-image-style-circle-border .td_single_image_bg,\r\n                .td-single-image-style-circle-outline .td_single_image_bg,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg{\r\n                  height: 0;\r\n                  padding-bottom: 100%;\r\n                }.vc_single_image .td_single_image_bg{\r\n                  width: 100%;\r\n                  display: block;\r\n                  background-size: cover;\r\n                }.tdi_14 .td_single_image_bg{\r\n\t\t\t\t\theight: 310px;\r\n\t\t\t\t\tpadding-bottom: 0;\r\n\t\t\t\t\r\n                background-repeat: no-repeat;\r\n\t\t\t\t\r\n                background-position: center top;\r\n\t\t\t\t}.tdi_14:hover .td_single_image_bg:before{\r\n                    opacity: 0;\r\n                }@media (max-width: 767px) {\r\n                  .td-stretch-content .td_block_single_image {\r\n                    margin-right: -20px;\r\n                    margin-left: -20px;\r\n                  }\r\n                }@media (max-width: 767px) {\r\n                  .td-single-image-style-border,\r\n                  .td-single-image-style-round-border,\r\n                  .td-single-image-style-circle-border,\r\n                  .td-single-image-style-outline,\r\n                  .td-single-image-style-bordered-shadow,\r\n                  .td-single-image-style-round-outline,\r\n                  .td-single-image-style-round-border-shadow,\r\n                  .td-single-image-style-circle-outline,\r\n                  .td-single-image-style-circle-border-shadow {\r\n                    margin-bottom: 32px;\r\n                  }\r\n                }\n<\/style><\/div><div class=\"td_block_wrap td_block_title tdi_15 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_15\" >\n<style>\n.td_block_template_2.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            \r\n            .td_block_template_2 .td-block-title {\r\n                font-size: 17px;\r\n                font-weight: 500;\r\n                margin-top: 0;\r\n                margin-bottom: 16px;\r\n                line-height: 31px;\r\n                text-align: left;\r\n            }\r\n            .td_block_template_2 .td-block-title > * {\r\n                color: var(--td_text_header_color, #000);\r\n            }\r\n            .td_block_template_2 .td-related-title a {\r\n                padding: 0 20px 0 0;\r\n            }\r\n            @media (max-width: 767px) {\r\n                .td_block_template_2 .td-related-title a {\r\n                    font-size: 15px;\r\n                }\r\n            }\r\n            .td_block_template_2 .td-related-title .td-cur-simple-item {\r\n                color: var(--td_theme_color, #4db2ec);\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_15{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_15 .td-block-title a,\r\n\t\t\t\tbody .tdi_15 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_15 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_15.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_15.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_15.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_15.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_15.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_15.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_15.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">Towards an emotional approach to transcreation<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_16 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_16\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_16{\nmargin-bottom:20px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_16{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_16,\r\n                .tdi_16 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_16{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_16 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_16 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>With globalisation and the shift both in consumer behaviour and marketing strategies, translation must evolve to accommodate a new perspective; that of the <strong>emotional branding<\/strong>. The ease of access to multicultural markets has made it so that there are hundreds of variations for each product, and demonstrating <strong>one\u2019s superior quality is often no longer enough<\/strong> to secure a loyal customer base.<\/p>\n<p>The question posed to the target audience is no longer \u201cwhich product looks, feels and works best?\u201d but <strong>\u201cwhich product do you really need?\u201d<\/strong>. That is why current marketing strategies play on that need, on that desire, and thus focus on <strong>creating an emotional bond between the customer and their brand of choice<\/strong>.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper td_block_single_image td_block_wrap  td-animation-stack td_block_wrap vc_single_image tdi_17  td-single-image- td-pb-border-top td_block_template_1 \"  data-td-block-uid=\"tdi_17\"><span \r\n                            class=\"td_single_image_bg td-lazy-img\" \r\n                            data-type=\"css_image\" \r\n                            data-img-url=\"https:\/\/textinnova.com\/wp-content\/uploads\/2022\/01\/funcion-del-transcreador-textinnova.jpg\"  ><\/span>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_17 .td_single_image_bg{\r\n\t\t\t\t\theight: 310px;\r\n\t\t\t\t\tpadding-bottom: 0;\r\n\t\t\t\t\r\n                background-repeat: no-repeat;\r\n\t\t\t\t\r\n                background-position: center top;\r\n\t\t\t\t}.tdi_17:hover .td_single_image_bg:before{\r\n                    opacity: 0;\r\n                }\n<\/style><\/div><div class=\"td_block_wrap td_block_title tdi_18 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_18\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_18{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_18 .td-block-title a,\r\n\t\t\t\tbody .tdi_18 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_18 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_18.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_18.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_18.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_18.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_18.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_18.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_18.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">Here is where transcreators come into play<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_19 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_19\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_19{\nmargin-bottom:20px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_19{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_19,\r\n                .tdi_19 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_19{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_19 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_19 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>As the word itself suggests, <strong>transcreation<\/strong> is a combination of two processes: that of translation and that of creation. It focuses on the balance that must exist between conveying a message and shaping a captivating medium to do so; keeping the original feeling and at the same time adapting it to a completely different audience, taking into account the shift in perception.<\/p>\n<p>A transcreator\u2019s job has to be approached in a different way than that of a technical or sworn translator: preserving the original meaning comes second, and what matters most is <strong>evoking similar emotions<\/strong> in the target audience. They duplicate the emotional message, but in such a way that makes it impossible to tell that a linguistic shift happened in the first place. It is not about linguistic equivalence as much as it is about <strong>adapting a concept<\/strong>, looking to elicit the same reaction from the new audience that the original did back in its own environment.<\/p>\n<\/div><\/div><div class=\"td_block_wrap td_block_title tdi_20 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_20\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_20{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_20 .td-block-title a,\r\n\t\t\t\tbody .tdi_20 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_20 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_20.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_20.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_20.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_20.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_20.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_20.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_20.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">What transcreation entails<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_21 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_21\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_21{\nmargin-bottom:20px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_21{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_21,\r\n                .tdi_21 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_21{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_21 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_21 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Transcreation may include the <strong>adaptation of images, auditive and visual cues<\/strong> alongside with that of the text itself. The message must be embedded in the target culture completely, taking into consideration traditions, unspoken rules and common norms of social interaction. <strong>The tone, the humour, the references<\/strong> \u2013 all of it must be completely absorbed by the audience, and for that to be possible everything has to be tailored to their country.<\/p>\n<p>Of course, such a procedure takes time. The transcreator needs to submerge themselves into the target culture, researching, exploring, studying the best ways to ideate a version of the original text that is just as catchy and memorable in that language and environment. <strong>Properly adapting a concept<\/strong> to the target culture is key to its approval and circulation of the message amid the audience. A thoughtless marketing campaign, on the other hand, makes it much harder for a product or a brand to become popular \u2013 it might even aggravate and alienate potential customers.<\/p>\n<\/div><\/div><div class=\"td_block_wrap td_block_title tdi_22 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_22\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_22{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_22 .td-block-title a,\r\n\t\t\t\tbody .tdi_22 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_22 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_22.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_22.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_22.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_22.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_22.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_22.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_22.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">When advertisement goes wrong<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_23 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_23\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_23{\nmargin-bottom:40px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_23{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_23,\r\n                .tdi_23 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_23{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_23 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_23 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Such a negative result has, as a matter of fact, been achieved quite often in the past. Even very large multinational companies such as KFC and Pepsi have had less than ideal experiences with promotional translation: bringing dead ancestors back to life might not be a very smart promise to make when you\u2019re trying to convince your Chinese customer to taste your fizzy drink, and an invitation to bite your own fingers off is not exactly what the Colonel had in mind, surely.<\/p>\n<p>And then there\u2019s Ford, which mentioned to its Belgian customers how \u201cevery car has a high-quality corpse\u201d. It isn\u2019t hard to figure out why such a slogan could affect sales quite negatively.<\/p>\n<p>If you are planning on significantly investing in multilingual advertisements, it would be a shame to waste your money on an unsuccessful campaign. By trusting inexperienced translators or, even worse, automatic translation services, you are taking a huge risk that might have an irreversible impact on your brand\u2019s reputation in the target country. Some might say that there is no such thing as bad publicity, but they\u2019ve obviously never witnessed the results of an ineffective advertising campaign: better not mistake fame for infamy.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper td_block_single_image td_block_wrap  td-animation-stack td_block_wrap vc_single_image tdi_24  td-single-image- td-pb-border-top td_block_template_1 \"  data-td-block-uid=\"tdi_24\"><span \r\n                            class=\"td_single_image_bg td-lazy-img\" \r\n                            data-type=\"css_image\" \r\n                            data-img-url=\"https:\/\/textinnova.com\/wp-content\/uploads\/2022\/01\/formas-de-creatividad-en-la-traduccion-textinnova.jpg\"  ><\/span>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_24 .td_single_image_bg{\r\n\t\t\t\t\theight: 310px;\r\n\t\t\t\t\tpadding-bottom: 0;\r\n\t\t\t\t\r\n                background-repeat: no-repeat;\r\n\t\t\t\t\r\n                background-position: center top;\r\n\t\t\t\t}.tdi_24:hover .td_single_image_bg:before{\r\n                    opacity: 0;\r\n                }\n<\/style><\/div><div class=\"td_block_wrap td_block_title tdi_25 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_25\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_25{\nmargin-bottom:30px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_25 .td-block-title a,\r\n\t\t\t\tbody .tdi_25 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_25 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_25.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_25.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_25.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_25.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_25.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_25.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_25.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">Key differences between translation and transcreation<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_26 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_26\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_26{\nmargin-bottom:20px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_26{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_26,\r\n                .tdi_26 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_26{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_26 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_26 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>The creative side of transcreation bears some similarities with <a href=\"\/translation-services\/editorial-translation\/\">editorial translation<\/a>, especially with literary translation. While both editorial translation and transcreation pay a great amount of attention to the target culture, however, their process and their results are largely different. One very important difference lies in the need to maintain the identity of the author and the core aspects of the original culture intact and transparent in the text. Where a literary translator aims to guide the reader in their journey through a foreign place and time, an advertising translator transforms the material so that it is indistinguishable from texts that are native to the target culture. There are however obvious similarities. Both transcreation and editorial translation take into account <strong>the beauty and flow of the text, its nuances<\/strong>. The result has to be brilliant and vivid, and one could say that translating an ad can be quite similar to translating a poem. The first step in the transcreative work is thus creation itself. The source material is closer to a reference; the transcreator job is that of starting from scratch, only preserving the style, the tone and the intent of the original. The aim is to make a product or service known so that the consumer buys it. The literary translator, on the other hand, departs from the source text only as far as is necessary to preserve the literary value of the original in the target language by means of a successful rewriting.<\/p>\n<\/div><\/div><div class=\"td_block_wrap td_block_title tdi_27 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_27\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_27{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_27 .td-block-title a,\r\n\t\t\t\tbody .tdi_27 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_27 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_27.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_27.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_27.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_27.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_27.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_27.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_27.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">Why you should trust an experienced transcreator<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_28 tagdiv-type td-pb-border-top td_block_template_2\"  data-td-block-uid=\"tdi_28\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_28{\nmargin-bottom:40px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_28{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_28,\r\n                .tdi_28 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_28{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_28 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_28 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>While you might go looking for accuracy and faithfulness to the original text when requiring a translation, the process of transcreation is much bolder and tied to creativity; it is, on almost every level, as complex and unrestricted as the process of creation of the original concept itself. This is why a good transcreator needs not only an efficient research method and a deep cultural understanding of the target audience, but also brilliant creative writing skills.<\/p>\n<p>Experience with copywriting can be invaluable. Coming up with a satisfactory result relies heavily on an imaginative mind \u2013 one that will still, at all times, remember that inspiration and creativity should always leave some room for efficiency and, where possible, SEO compatibility. A good transcreator is, oftentimes, just as good at copywriting.<\/p>\n<p>Speed also plays a key role in the transcreation process: a skilled transcreator knows what to look for, what works best, and remembers that time is the most precious resource available<\/p>\n<p>\u2013 managing research and creation while abiding by deadlines requires a fine technique that takes years to perfect. These are the reasons why it is so important to hire knowledgeable, experienced people: transcreation can easily overwhelm amateurs.<\/p>\n<\/div><\/div><div class=\"td_block_wrap td_block_title tdi_29 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_29\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_29{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_29 .td-block-title a,\r\n\t\t\t\tbody .tdi_29 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:22px !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_29 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_29.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_29.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_29.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_29.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_29.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_29.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_29.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">The relationship between customer and transcreator<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_30 tagdiv-type td-pb-border-top p-traduccion td_block_template_1\"  data-td-block-uid=\"tdi_30\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_30{\nmargin-bottom:50px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_30{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_30,\r\n                .tdi_30 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_30{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_30 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_30 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>The transcreation process requires close collaboration between the client and the team of translators who will handle the project.<\/p>\n<\/div><\/div><div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_32 p-traduccion tabs-contenido p-traduccion tabs-contenido\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_32{\nmargin-bottom:30px !important;\n}\n\n<\/style><div class=\"td-fix-index\"><div class=\"tab\">\n  <button class=\"tablinks\" onclick=\"openCity(event, 'The customer\u2019s efforts')\" id=\"defaultOpen\"><h2 class=\"tabs\">The customer\u2019s efforts<\/h2><\/button>\n  <button class=\"tablinks\" onclick=\"openCity(event, 'The agency\u2019s role')\"><h2 class=\"tabs\">The agency\u2019s role<\/h2><\/button>\n<\/div>\n\n<div id=\"The customer\u2019s efforts\" class=\"tabcontent\">\n  <h3>Transparency and engagement<\/h3>\n  <p><ul>\n<li>Presenting the original text to the transcreator is often not enough to ensure your result is of the highest quality possible. In order for our linguistic and cultural experts to work on your project, it will be necessary to <strong>specify every detail<\/strong> about the intended meaning and expected reaction: what demographic is your advertisement targeting? Are there any limitations on length, style or tone? Is the original idea behind the text that of being assertive, persuasive, helpful? Are there any details about your business that you feel could be relevant to the process of transcreation?<\/li>\n<li><strong>Keeping in contact with the agency<\/strong> is of the utmost importance.\nOur transcreators might come up with different project ideas that you will be able to evaluate, revise or modify in case of specific requirements present in the target market. Your vision and that of your company must be preserved at all costs, and fast, reliable communication networks will help us achieve our objective, together.<\/li>\n<li><strong>Understanding that such a complex process<\/strong> can take longer than translations. To guarantee a satisfactory result, our transcreators will need time to research, brainstorm and evaluate each step carefully. Unlike translators, they can only rely on their capabilities, logic and creativity \u2013 there is no such thing as \u201cmachine transcreation\u201d to speed the process along.<\/li>\n<\/ul><\/p>\n<\/div>\n\n<div id=\"The agency\u2019s role\" class=\"tabcontent\">\n  <h3>Expertise, quality, understanding<\/h3>\n  <p>\n<ul>\n<li>\uf02a\t<strong>Choosing the best available transcreator<\/strong> for each unique project.\nAs opposed to translators, transcreators must have a nigh perfect knowledge about the target culture; it is the agency\u2019s responsibility to guarantee the best possible result, and the first step towards that is picking the best among our numerous collaborators.<\/li>\n<li><strong>Always being up to date<\/strong> about marketing trends and evolution.\nFor an advertising campaign to be effective, the transcreator always needs to be ready to adapt to a constantly changing environment: the marketing scene. It takes an expert to successfully navigate the multitude of news and information available about each different country and identify the best course of action, and our transcreators have polished their research skills enough to make sure no key data is ever missing.<\/li>\n<li><strong>Ensuring the highest quality at competitive speeds<\/strong>, while respecting the customer\u2019s wishes. No matter how hard the job is, our customer\u2019s satisfaction is our number one priority. Our transcreators are ready to collaborate in full with the customer in order to appease their preferences regarding the result, and are experienced in doing so while keeping in mind that every minute counts. That is why we use the latest technologies for research and creation \u2013 time is of essence.<\/li> \n<\/ul><\/p>\n<\/div>\n\n<script>\nfunction openCity(evt, cityName) {\n  var i, tabcontent, tablinks;\n  tabcontent = document.getElementsByClassName(\"tabcontent\");\n  for (i = 0; i < tabcontent.length; i++) {\n    tabcontent[i].style.display = \"none\";\n  }\n  tablinks = document.getElementsByClassName(\"tablinks\");\n  for (i = 0; i < tablinks.length; i++) {\n    tablinks[i].className = tablinks[i].className.replace(\" active\", \"\");\n  }\n  document.getElementById(cityName).style.display = \"block\";\n  evt.currentTarget.className += \" active\";\n}\n\n\/\/ Get the element with id=\"defaultOpen\" and click on it\ndocument.getElementById(\"defaultOpen\").click();\n<\/script>\n<\/div><\/div><div class=\"td_block_wrap td_block_title tdi_33 td-pb-border-top tit-inner p-traduccion td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_33\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_33{\nmargin-bottom:10px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_33 .td-block-title a,\r\n\t\t\t\tbody .tdi_33 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.6em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_33 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_33.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_33.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_33.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_33.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_33.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_33.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_33.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">Let your campaign take its best shot<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_34 tagdiv-type td-pb-border-top p-traduccion td_block_template_2\"  data-td-block-uid=\"tdi_34\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_34{\nmargin-bottom:50px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_34{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_34,\r\n                .tdi_34 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_34{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_34 a{\r\n\t\t\t        color: #a80010;\r\n\t\t        }.tdi_34 a:hover{\r\n\t\t\t        color: #a80010;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>If you have an innovative project, invite your customers to learn about it through an innovative and effective marketing campaign. Transcreation will help you spread the word about your project in foreign markets. A successful campaign is the best way to ensure a successful expansion.<\/p>\n<p>Here at <span class=\"text\">text<\/span><span class=\"innova\">innova<\/span> you will only find trustworthy, experienced transcreators to help your brand make its big foreign break. After all, transcreation is progress, and progress is our second name.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"vc_column tdi_36  wpb_column vc_column_container tdc-column td-pb-span4\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_36{\r\n                    vertical-align: baseline;\r\n                }.tdi_36 > .wpb_wrapper,\r\n\t\t\t\t.tdi_36 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"tdm_block td_block_wrap tdm_block_column_content tdi_37 tdm-content-horiz-left td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_37\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_column_content .tdm-image-holder{\r\n                  position: relative;\r\n                  display: block;\r\n                  height: 0;\r\n                  margin-bottom: 24px;\r\n                  padding-bottom: 70%;\r\n                }.tdm_block_column_content .tdm-image-holder:hover .tdm-hover-img{\r\n                  opacity: 1;\r\n                }.tdm_block_column_content .tdm-image-holder > div{\r\n                  position: absolute;\r\n                  top: 0;\r\n                  left: 0;\r\n                  width: 100%;\r\n                  height: 100%;\r\n                  background-repeat: no-repeat;\r\n                  background-position: center center;\r\n                  background-size: cover;\r\n                }.tdm_block_column_content .tdm-hover-img{\r\n                  opacity: 0;\r\n                  -webkit-transition: all 0.4s ease-in-out;\r\n                  transition: all 0.4s ease-in-out;\r\n                }.tdm_block_column_content:hover .tdm-col-content-title-url .tdm-title{\r\n                  color: var(--td_theme_color, #4db2ec);\r\n                }.tdm_block_column_content .tdm-title-xxsm,\r\n                .tdm_block_column_content .tdm-title-xsm{\r\n                  margin-bottom: 20px;\r\n                }.tdm_block_column_content .tdm-title-md{\r\n                  margin-bottom: 14px;\r\n                }.tdm_block_column_content .tdm-title-bg{\r\n                  margin-bottom: 16px;\r\n                }.tdm_block_column_content .tdm-descr{\r\n                  margin-bottom: 0;\r\n                }.tdm_block_column_content .tds-button{\r\n                  margin-top: 25px;\r\n                }@media (max-width: 767px) {\r\n                  .tdm_block_column_content .tdm-image-holder {\r\n                    margin-bottom: 14px;\r\n                  }\r\n                }\n<\/style><div class=\"tdm-col-content-info\"><a href=\"#\" target=\"_blank\"  class=\"tdm-col-content-title-url\">\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_38 .tdm-title{\r\n\t\t\t\t\tbackground-color: #a80010;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t}html[class*='ie'] .tdi_38 .tdm-title{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #a80010;\r\n\t\t\t\t}.tdi_38 .tdm-title{\r\n\t\t\t\t\tline-height:1.5em !important;\r\n\t\t\t\t}\n<\/style><div class=\"tds-title tds-title1 td-fix-index tdi_38 \"><div class=\"tdm-title tdm-title-md\">The aim of transcreation is to create an appealing advertising message in another language so that the consumer buys a product or service<\/div><\/div><\/a><p class=\"tdm-descr td-fix-index\"><\/p><\/div><\/div><div class=\"td_block_wrap td_block_title tdi_39 td-pb-border-top td_block_template_1 td-fix-index\"  data-td-block-uid=\"tdi_39\" >\n<style>\n.td-theme-wrap .tdi_39 .td-pulldown-filter-link:hover,\r\n            .td-theme-wrap .tdi_39 .td-subcat-item a:hover,\r\n            .td-theme-wrap .tdi_39 .td-subcat-item .td-cur-simple-item {\r\n                color: #a91d2a;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_39 .block-title > *,\r\n            .td-theme-wrap .tdi_39 .td-subcat-dropdown:hover .td-subcat-more {\r\n                background-color: #a91d2a;\r\n            }\r\n            .td-theme-wrap .td-footer-wrapper .tdi_39 .block-title > * {\r\n                padding: 6px 7px 5px;\r\n                line-height: 1;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_39 .block-title {\r\n                border-color: #a91d2a;\r\n            }\r\n\r\n            \r\n            .td-theme-wrap .tdi_39 .td_module_wrap:hover .entry-title a,\r\n            .td-theme-wrap .tdi_39 .td_quote_on_blocks,\r\n            .td-theme-wrap .tdi_39 .td-opacity-cat .td-post-category:hover,\r\n            .td-theme-wrap .tdi_39 .td-opacity-read .td-read-more a:hover,\r\n            .td-theme-wrap .tdi_39 .td-opacity-author .td-post-author-name a:hover,\r\n            .td-theme-wrap .tdi_39 .td-instagram-user a {\r\n                color: #a91d2a;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_39 .td-next-prev-wrap a:hover,\r\n            .td-theme-wrap .tdi_39 .td-load-more-wrap a:hover {\r\n                background-color: #a91d2a;\r\n                border-color: #a91d2a;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_39 .td-read-more a,\r\n            .td-theme-wrap .tdi_39 .td-weather-information:before,\r\n            .td-theme-wrap .tdi_39 .td-weather-week:before,\r\n            .td-theme-wrap .tdi_39 .td-exchange-header:before,\r\n            .td-theme-wrap .td-footer-wrapper .tdi_39 .td-post-category,\r\n            .td-theme-wrap .tdi_39 .td-post-category:hover {\r\n                background-color: #a91d2a;\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_39{\nmargin-top:20px !important;\nmargin-bottom:30px !important;\n}\n\n<\/style><div class=\"td-block-title-wrap\"><h4 class=\"block-title td-block-title\"><span class=\"td-pulldown-size\">RELATED POSTS<\/span><\/h4><\/div><\/div><div class=\"td_block_wrap td_flex_block_5 tdi_40 td-pb-border-top td_block_template_1 tdc-no-posts td_flex_block\"  data-td-block-uid=\"tdi_40\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_40{\nmargin-bottom:30px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_40 .td_module_wrap{\r\n\t\t\t\t\twidth: 100%;\r\n\t\t\t\t\tfloat: left;\r\n\t\t\t\t\r\n\t\t\t\t\tpadding-left: 20px;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t\r\n\t\t\t\t\tpadding-bottom: 18px;\r\n\t\t\t\t\tmargin-bottom: 18px;\r\n\t\t\t\t\r\n\t\t\t\t    display: flex;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:nth-last-child(1){\r\n\t\t\t\t\tmargin-bottom: 0;\r\n\t\t\t\t\tpadding-bottom: 0;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:nth-last-child(1) .td-module-container:before{\r\n\t\t\t\t\tdisplay: none;\r\n\t\t\t\t}.tdi_40 .td_block_inner{\r\n\t\t\t\t\tmargin-left: -20px;\r\n\t\t\t\t\tmargin-right: -20px;\r\n\t\t\t\t\r\n                    display: flex;\r\n                    flex-wrap: wrap;\r\n\t\t\t\t}.tdi_40 .td-module-container:before{\r\n\t\t\t\t\tbottom: -18px;\r\n\t\t\t\t\r\n\t\t\t\t\tborder-color: #eaeaea;\r\n\t\t\t\t}.tdi_40 .td-module-container{\r\n\t\t\t\t    border-color: #eaeaea;\r\n\t\t\t\t\r\n                    flex-grow: 1;\r\n\t\t\t\t}.tdi_40 .entry-thumb{\r\n\t\t\t\t\tbackground-position: center 50%;\r\n\t\t\t\t}body .tdi_40 .td-favorite{\r\n                    box-shadow:  1px 1px 4px 0px rgba(0, 0, 0, 0.2);\r\n                \r\n                    font-size: 36px;\r\n                }.tdi_40 .td-post-vid-time{\r\n\t\t\t\t\tdisplay: block;\r\n\t\t\t\t}.tdi_40 .td-module-meta-info{\r\n\t\t\t\t\tborder-color: #eaeaea;\r\n\t\t\t\t}.tdi_40 .td-excerpt{\r\n\t\t\t\t\tdisplay: block;\r\n\t\t\t\t}.tdi_40 .td-audio-player{\r\n\t\t\t\t\topacity: 1;\r\n\t\t\t\t\tvisibility: visible;\r\n\t\t\t\t\theight: auto;\r\n\t\t\t\t\r\n\t\t\t\t\tfont-size: 13px;\r\n\t\t\t\t}.tdi_40 .td-post-category:not(.td-post-extra-category){\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_40 .td-author-date{\r\n\t\t\t\t\tdisplay: inline;\r\n\t\t\t\t}.tdi_40 .td-post-author-name{\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_40 .td-author-photo .avatar{\r\n\t\t\t\t    width: 20px;\r\n\t\t\t\t    height: 20px;\r\n\t\t\t\t\r\n\t\t\t\t    margin-right: 6px;\r\n\t\t\t\t\r\n\t\t\t\t    border-radius: 50%;\r\n\t\t\t\t}.tdi_40 .td-post-date,\r\n\t\t\t\t.tdi_40 .td-post-author-name span{\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_40 .entry-review-stars{\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_40 .td-icon-star,\r\n                .tdi_40 .td-icon-star-empty,\r\n                .tdi_40 .td-icon-star-half{\r\n\t\t\t\t\tfont-size: 15px;\r\n\t\t\t\t}.tdi_40 .td-module-comments{\r\n\t\t\t\t\tdisplay: none;\r\n\t\t\t\t}.tdi_40 .td-read-more{\r\n\t\t\t\t\tdisplay: none;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:hover .td-module-title a{\r\n\t\t\t\t\tcolor: #a91d2a !important;\r\n\t\t\t\t}.tdi_40 .td-module-title a{\r\n                    box-shadow: inset 0 0 0 0 #000;\r\n                }.tdi_40 .td-image-container{\r\n\t\t\t\t    flex: 0 0 0;\r\n\t\t\t\t}html:not([class*='ie']) .tdi_40 .td-module-container:hover .entry-thumb:before{\r\n                    opacity: 0;\r\n                }@media (min-width: 768px) {\r\n                    .tdi_40 .td-module-title a {\r\n                        transition: all 0.2s ease;\r\n                        -webkit-transition: all 0.2s ease;\r\n                    }\r\n                }\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n.tdi_40 .td_module_wrap{\r\n\t\t\t\t\tpadding-bottom: 18px !important;\r\n\t\t\t\t\tmargin-bottom: 18px !important;\r\n\t\t\t\t\r\n\t\t\t\t\tpadding-bottom: 18px;\r\n\t\t\t\t\tmargin-bottom: 18px;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:nth-last-child(1){\r\n\t\t\t\t\tmargin-bottom: 0 !important;\r\n\t\t\t\t\tpadding-bottom: 0 !important;\r\n\t\t\t\t}.tdi_40 .td_module_wrap .td-module-container:before{\r\n\t\t\t\t\tdisplay: block !important;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:nth-last-child(1) .td-module-container:before{\r\n\t\t\t\t\tdisplay: none !important;\r\n\t\t\t\t}.tdi_40 .td-module-container:before{\r\n\t\t\t\t\tbottom: -18px;\r\n\t\t\t\t}.tdi_40 .td-module-title a{\r\n                    box-shadow: inset 0 0 0 0 #000;\r\n                }@media (min-width: 768px) {\r\n                    .tdi_40 .td-module-title a {\r\n                        transition: all 0.2s ease;\r\n                        -webkit-transition: all 0.2s ease;\r\n                    }\r\n                }\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n.tdi_40 .td_module_wrap{\r\n\t\t\t\t\tpadding-bottom: 18px !important;\r\n\t\t\t\t\tmargin-bottom: 18px !important;\r\n\t\t\t\t\r\n\t\t\t\t\tpadding-bottom: 18px;\r\n\t\t\t\t\tmargin-bottom: 18px;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:nth-last-child(1){\r\n\t\t\t\t\tmargin-bottom: 0 !important;\r\n\t\t\t\t\tpadding-bottom: 0 !important;\r\n\t\t\t\t}.tdi_40 .td_module_wrap .td-module-container:before{\r\n\t\t\t\t\tdisplay: block !important;\r\n\t\t\t\t}.tdi_40 .td_module_wrap:nth-last-child(1) .td-module-container:before{\r\n\t\t\t\t\tdisplay: none !important;\r\n\t\t\t\t}.tdi_40 .td-module-container:before{\r\n\t\t\t\t\tbottom: -18px;\r\n\t\t\t\t}.tdi_40 .td-module-title a{\r\n                    box-shadow: inset 0 0 0 0 #000;\r\n                }@media (min-width: 768px) {\r\n                    .tdi_40 .td-module-title a {\r\n                        transition: all 0.2s ease;\r\n                        -webkit-transition: all 0.2s ease;\r\n                    }\r\n                }\n}\n\n\/* 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