{"id":4077,"date":"2022-03-11T16:26:43","date_gmt":"2022-03-11T15:26:43","guid":{"rendered":"https:\/\/textinnova.com\/content-creation\/copywriting\/"},"modified":"2022-04-17T14:07:25","modified_gmt":"2022-04-17T12:07:25","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/textinnova.com\/en\/content-marketing\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap tdb_title tdi_7 tdb-page-title td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_7{\nmargin-bottom:50px !important;\npadding-top:50px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdb_title{\r\n                  margin-bottom: 19px;\r\n                }.tdb_title.tdb-content-horiz-center{\r\n                  text-align: center;\r\n                }.tdb_title.tdb-content-horiz-center .tdb-title-line{\r\n                  margin: 0 auto;\r\n                }.tdb_title.tdb-content-horiz-right{\r\n                  text-align: right;\r\n                }.tdb_title.tdb-content-horiz-right .tdb-title-line{\r\n                  margin-left: auto;\r\n                  margin-right: 0;\r\n                }.tdb-title-text{\r\n                  display: inline-block;\r\n                  position: relative;\r\n                  margin: 0;\r\n                  word-wrap: break-word;\r\n                  font-size: 30px;\r\n                  line-height: 38px;\r\n                  font-weight: 700;\r\n                }.tdb-first-letter{\r\n                  position: absolute;\r\n                  -webkit-user-select: none;\r\n                  user-select: none;\r\n                  pointer-events: none;\r\n                  text-transform: uppercase;\r\n                  color: rgba(0, 0, 0, 0.08);\r\n                  font-size: 6em;\r\n                  font-weight: 300;\r\n                  top: 50%;\r\n                  -webkit-transform: translateY(-50%);\r\n                  transform: translateY(-50%);\r\n                  left: -0.36em;\r\n                  z-index: -1;\r\n                  -webkit-text-fill-color: initial;\r\n                }.tdb-title-line{\r\n                  display: none;\r\n                  position: relative;\r\n                }.tdb-title-line:after{\r\n                  content: '';\r\n                  width: 100%;\r\n                  position: absolute;\r\n                  background-color: var(--td_theme_color, #4db2ec);\r\n                  top: 0;\r\n                  left: 0;\r\n                  margin: auto;\r\n                }.tdi_7 .tdb-title-text{\r\n\t\t\t\t\tbackground-color: #6ca6c1;\r\n\t\t\t\t\t-webkit-background-clip: text;\r\n\t\t\t\t\t-webkit-text-fill-color: transparent;\r\n\t\t\t\t\r\n\t\t\t\t\tfont-family:Lato !important;font-size:38px !important;font-weight:600 !important;\r\n\t\t\t\t}html[class*='ie'] .tdi_7 .tdb-title-text{\r\n\t\t\t\t    background: none;\r\n\t\t\t\t\tcolor: #6ca6c1;\r\n\t\t\t\t}.tdi_7 .tdb-title-line:after{\r\n\t\t\t\t\theight: 2px;\r\n\t\t\t\t\r\n\t\t\t\t\tbottom: 40%;\r\n\t\t\t\t}.tdi_7 .tdb-title-line{\r\n\t\t\t\t\theight: 50px;\r\n\t\t\t\t}.td-theme-wrap .tdi_7{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}.tdi_7 .tdb-first-letter{\r\n\t\t\t\t\tleft: -0.36em;\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t}\n<\/style><div class=\"tdb-block-inner td-fix-index\"><h1 class=\"tdb-title-text\">Sample Page Title<\/h1><div><\/div><div class=\"tdb-title-line\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_8\" class=\"tdc-row\"><div class=\"vc_row tdi_9  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_9,\r\n                .tdi_9 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_9,\r\n\t\t\t\t.tdi_9 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_9 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_9:before,\r\n\t\t\t\t.tdi_9:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_9{\nmargin-bottom:-10px !important;\n}\n\n.tdi_9 .td_block_wrap{ text-align:left }\n\n<\/style><div class=\"vc_column tdi_11  wpb_column vc_column_container tdc-column td-pb-span8\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_11{\r\n                    vertical-align: baseline;\r\n                }.tdi_11 > .wpb_wrapper,\r\n\t\t\t\t.tdi_11 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_11 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_11 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_11 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"vc_row_inner tdi_13  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_13{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_13,\r\n\t\t\t\t.tdi_13 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_13 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_13{\nwidth:100% !important;\n}\n}\n\n<\/style><div class=\"vc_column_inner tdi_15  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_15{\r\n                    vertical-align: baseline;\r\n                }.tdi_15 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_15 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_15 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper td_block_single_image td_block_wrap  td-animation-stack td_block_wrap vc_single_image tdi_16  td-single-image- td-pb-border-top td_block_template_1 \"  data-td-block-uid=\"tdi_16\"><span \r\n                            class=\"td_single_image_bg td-lazy-img\" \r\n                            data-type=\"css_image\" \r\n                            data-img-url=\"https:\/\/textinnova.com\/wp-content\/uploads\/2022\/01\/copywriting-textinnova.jpg\"  ><\/span>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_single_image.td-image-video-modal{\r\n                  cursor: pointer;\r\n                }.td_block_single_image.td-no-img-custom-url .td_single_image_bg{\r\n                  pointer-events: none;\r\n                  cursor: default;\r\n                }.vc_single_image a{\r\n                  position: relative;\r\n                }.td-single-image-style-rounded .td_single_image_bg,\r\n                .td-single-image-style-rounded .td_single_image_bg:before,\r\n                .td-single-image-style-rounded .td_single_image_bg:after{\r\n                  border-radius: 4px;\r\n                }.td-single-image-style-border,\r\n                .td-single-image-style-round-border,\r\n                .td-single-image-style-circle-border,\r\n                .td-single-image-style-outline,\r\n                .td-single-image-style-bordered-shadow,\r\n                .td-single-image-style-round-outline,\r\n                .td-single-image-style-round-border-shadow,\r\n                .td-single-image-style-circle-outline,\r\n                .td-single-image-style-circle-border-shadow{\r\n                  margin-bottom: 22px;\r\n                  background-color: #EBEBEB;\r\n                }.td-single-image-style-border,\r\n                .td-single-image-style-round-border,\r\n                .td-single-image-style-circle-border{\r\n                  padding: 6px;\r\n                }.td-single-image-style-outline,\r\n                .td-single-image-style-bordered-shadow,\r\n                .td-single-image-style-round-outline,\r\n                .td-single-image-style-round-border-shadow,\r\n                .td-single-image-style-circle-outline,\r\n                .td-single-image-style-circle-border-shadow{\r\n                  padding: 1px;\r\n                }.td-single-image-style-outline .td_single_image_bg:before,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-outline a:after,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after{\r\n                  content: '';\r\n                  position: absolute;\r\n                  top: 0;\r\n                  left: 0;\r\n                  width: 100%;\r\n                  height: 100%;\r\n                }.td-single-image-style-outline .td_single_image_bg:after,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after{\r\n                  color: #fff;\r\n                  -webkit-box-shadow: inset 0px 0px 0px 6px;\r\n                  box-shadow: inset 0px 0px 0px 6px;\r\n                }.td-single-image-style-outline .td_single_image_bg:before,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before{\r\n                  color: #EBEBEB;\r\n                  -webkit-box-shadow: inset 0px 0px 0px 7px;\r\n                  box-shadow: inset 0px 0px 0px 7px;\r\n                }.td-single-image-style-shadow .td_single_image_bg,\r\n                .td-single-image-style-bordered-shadow .td_single_image_bg,\r\n                .td-single-image-style-round-shadow .td_single_image_bg,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg{\r\n                  -webkit-box-shadow: 0 0 6px rgba(0, 0, 0, 0.1);\r\n                  box-shadow: 0 0 6px rgba(0, 0, 0, 0.1);\r\n                }.td-single-image-style-3d-shadow{\r\n                  position: relative;\r\n                }.td-single-image-style-3d-shadow:before,\r\n                .td-single-image-style-3d-shadow:after{\r\n                  content: '';\r\n                  position: absolute;\r\n                  bottom: 0;\r\n                  height: 30%;\r\n                  -webkit-box-shadow: 0 15px 10px rgba(0, 0, 0, 0.6);\r\n                  box-shadow: 0 15px 10px rgba(0, 0, 0, 0.6);\r\n                  z-index: 0;\r\n                }.td-single-image-style-3d-shadow:before{\r\n                  left: 5px;\r\n                  right: 50%;\r\n                  -webkit-transform: skewY(-6deg);\r\n                  transform: skewY(-6deg);\r\n                  -webkit-transform-origin: 0 0;\r\n                  transform-origin: 0 0;\r\n                }.td-single-image-style-3d-shadow:after{\r\n                  left: 50%;\r\n                  right: 5px;\r\n                  -webkit-transform: skewY(6deg);\r\n                  transform: skewY(6deg);\r\n                  -webkit-transform-origin: 100% 0;\r\n                  transform-origin: 100% 0;\r\n                }.td-single-image-style-3d-shadow .td_single_image_bg{\r\n                  z-index: 1;\r\n                }.td-single-image-style-round,\r\n                .td-single-image-style-round-border,\r\n                .td-single-image-style-round-outline,\r\n                .td-single-image-style-round-shadow,\r\n                .td-single-image-style-round-border-shadow,\r\n                .td-single-image-style-circle,\r\n                .td-single-image-style-circle-border,\r\n                .td-single-image-style-circle-outline,\r\n                .td-single-image-style-circle-shadow,\r\n                .td-single-image-style-circle-border-shadow{\r\n                  border-radius: 50%;\r\n                }.td-single-image-style-round .td_single_image_bg,\r\n                .td-single-image-style-round-border .td_single_image_bg,\r\n                .td-single-image-style-round-outline .td_single_image_bg,\r\n                .td-single-image-style-round-shadow .td_single_image_bg,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle .td_single_image_bg,\r\n                .td-single-image-style-circle-border .td_single_image_bg,\r\n                .td-single-image-style-circle-outline .td_single_image_bg,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg,\r\n                .td-single-image-style-round .td_single_image_bg:before,\r\n                .td-single-image-style-round-border .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round .td_single_image_bg:after,\r\n                .td-single-image-style-round-border .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after{\r\n                  border-radius: 50%;\r\n                }.td-single-image-style-round-outline .td_single_image_bg:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after:before,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after:before,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after:before,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after:before,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:before:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:before:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:before:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:before:after,\r\n                .td-single-image-style-round-outline .td_single_image_bg:after:after,\r\n                .td-single-image-style-round-border-shadow .td_single_image_bg:after:after,\r\n                .td-single-image-style-circle-outline .td_single_image_bg:after:after,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg:after:after{\r\n                  border-radius: 50%;\r\n                }.td-single-image-style-circle .td_single_image_bg,\r\n                .td-single-image-style-circle-border .td_single_image_bg,\r\n                .td-single-image-style-circle-outline .td_single_image_bg,\r\n                .td-single-image-style-circle-shadow .td_single_image_bg,\r\n                .td-single-image-style-circle-border-shadow .td_single_image_bg{\r\n                  height: 0;\r\n                  padding-bottom: 100%;\r\n                }.vc_single_image .td_single_image_bg{\r\n                  width: 100%;\r\n                  display: block;\r\n                  background-size: cover;\r\n                }.tdi_16 .td_single_image_bg{\r\n\t\t\t\t\theight: 310px;\r\n\t\t\t\t\tpadding-bottom: 0;\r\n\t\t\t\t\r\n                background-repeat: no-repeat;\r\n\t\t\t\t\r\n                background-position: center top;\r\n\t\t\t\t}.tdi_16:hover .td_single_image_bg:before{\r\n                    opacity: 0;\r\n                }@media (max-width: 767px) {\r\n                  .td-stretch-content .td_block_single_image {\r\n                    margin-right: -20px;\r\n                    margin-left: -20px;\r\n                  }\r\n                }@media (max-width: 767px) {\r\n                  .td-single-image-style-border,\r\n                  .td-single-image-style-round-border,\r\n                  .td-single-image-style-circle-border,\r\n                  .td-single-image-style-outline,\r\n                  .td-single-image-style-bordered-shadow,\r\n                  .td-single-image-style-round-outline,\r\n                  .td-single-image-style-round-border-shadow,\r\n                  .td-single-image-style-circle-outline,\r\n                  .td-single-image-style-circle-border-shadow {\r\n                    margin-bottom: 32px;\r\n                  }\r\n                }\n<\/style><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_17 tagdiv-type td-pb-border-top p-contenidos td_block_template_1\"  data-td-block-uid=\"tdi_17\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_17{\nmargin-bottom:50px !important;\npadding-bottom:30px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_17{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_text_with_title{\r\n                  margin-bottom: 44px;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.td_block_text_with_title p:last-child{\r\n                  margin-bottom: 0;\r\n                }.tdi_17,\r\n                .tdi_17 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_17{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_17 a{\r\n\t\t\t        color: #6ca6c1;\r\n\t\t        }.tdi_17 a:hover{\r\n\t\t\t        color: #6ca6c1;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Do you want to attract qualified traffic to your portal and convince people with your work? So tell what you do and how you do it, but tell it well. Persuade with the infallible marketing tool: the word. Honestly describe who you are and what you offer, and be approachable.<\/p>\n<p>Your image speaks for you if you tell the truth and describe it properly. At <span class=\"text\">text<\/span><span class=\"innova\">innova<\/span> we create the content that best reflects you, as this will be the one that generates empathy and helps you connect with your potential audience. We show you accessible and open to dialogue through meaningful texts that convey your uniqueness, radiate confidence and set you apart from the competition as a reference to turn to in search of solutions.<\/p>\n<p>We want to approach your audience with the <strong>honesty<\/strong> that your words reveal, with your brand&#8217;s <strong>credibility<\/strong>, with a job well done. Because there&#8217;s no more effective formula than being yourself. We have nothing to do with the impersonal and aggressive marketing mechanisms spread across the internet the network, we do <strong>copywriting<\/strong> based on the <strong>art of persuasion<\/strong>, intended to arouse interest in your audience through a strong, well argued, correctly structured and well worded message. Your message will be aimed at forging or strengthening ties with its recipients, touching them and inviting them to act with your expert collaboration, conveying security and guaranteeing the success of their choice. In short, we write your reasons to convince and impact, not to fool search engines.<\/p>\n<p>Choosing the right register and style involves a prior study of both the composition and behaviour of your target audience. The objective is to meet your needs with immediacy and efficiency.<\/p>\n<\/div><\/div><div class=\"tdm_block td_block_wrap tdm_block_icon tdi_18 tdm-content-horiz-left td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_18\"   >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdm_block_icon.tdm_block{\r\n                  margin-bottom: 0;\r\n                }.tds-icon{\r\n                  position: relative;\r\n                }.tds-icon:after{\r\n                  content: '';\r\n                  width: 100%;\r\n                  height: 100%;\r\n                  left: 0;\r\n                  top: 0;\r\n                  position: absolute;\r\n                  z-index: -1;\r\n                  opacity: 0;\r\n                  -webkit-transition: opacity 0.3s ease;\r\n                  transition: opacity 0.3s ease;\r\n                }.tds-icon svg{\r\n                  display: block;\r\n                }.tdi_18 i{\r\n\t\t\t\t    font-size: 75px;\r\n\t\t\t\t    text-align: center;\r\n\t\t\t\t\r\n\t\t\t\t    width: 120px;\r\n\t\t\t\t    height: 120px;\r\n\t\t\t\t    line-height: 120px;\r\n\t\t\t\t}.tdi_18 i,\r\n\t\t\t\t.tdi_18 .tds-icon-svg-wrap{\r\n\t\t\t\t    position: relative;\r\n\t\t\t\t    top: 0px;\r\n\t\t\t\t}\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_19{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t}.tdi_19:before{\r\n\t\t\t\t    -webkit-transition: all 0.2s ease;\r\n                    -moz-transition: all 0.2s ease;\r\n                    -o-transition: all 0.2s ease;\r\n                    transition: all 0.2s ease;\r\n\t\t\t\t\r\n\t\t\t\t\tcolor: #6ca6c1;\r\n\t\t\t\t}.tdi_19 svg{\r\n\t\t\t\t    fill: #6ca6c1;\r\n\t\t\t\t}.tdi_19 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}body .tdi_18:hover .tdi_19:before{\r\n\t\t\t\t\t-webkit-text-fill-color: unset;\r\n\t\t\t\t\tbackground: transparent;\r\n\t\t\t\t\ttransition: none;\r\n\t\t\t\t}body .tdi_18:hover .tdi_19 svg{\r\n\t\t\t\t    fill: @text_hover_color;\r\n\t\t\t\t}body .tdi_18:hover .tdi_19 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}.tdi_18:hover .tdi_19:before{\r\n\t\t\t\t    color: #6ca6c1;\r\n\t\t\t\t}.tdi_18:hover .tdi_19 svg{\r\n\t\t\t\t    fill: #6ca6c1;\r\n\t\t\t\t}.tdi_18:hover .tdi_19 svg *{\r\n\t\t\t\t    fill: inherit;\r\n\t\t\t\t}\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n\n}\n\n\/* portrait *\/\n@media (min-width: 768px) and (max-width: 1018px){\n\n}\n\n\/* phone *\/\n@media (max-width: 767px){\n\n}\n<\/style><i class=\"tds-icon tdc-font-fa tdc-font-fa-smile-o tdi_19 td-fix-index \"><\/i><\/div><div class=\"td_block_wrap td_block_title tdi_20 td-pb-border-top tit-inner td_block_template_2 td-fix-index\"  data-td-block-uid=\"tdi_20\" >\n<style>\n.td_block_template_2.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            \r\n            .td_block_template_2 .td-block-title {\r\n                font-size: 17px;\r\n                font-weight: 500;\r\n                margin-top: 0;\r\n                margin-bottom: 16px;\r\n                line-height: 31px;\r\n                text-align: left;\r\n            }\r\n            .td_block_template_2 .td-block-title > * {\r\n                color: var(--td_text_header_color, #000);\r\n            }\r\n            .td_block_template_2 .td-related-title a {\r\n                padding: 0 20px 0 0;\r\n            }\r\n            @media (max-width: 767px) {\r\n                .td_block_template_2 .td-related-title a {\r\n                    font-size: 15px;\r\n                }\r\n            }\r\n            .td_block_template_2 .td-related-title .td-cur-simple-item {\r\n                color: var(--td_theme_color, #4db2ec);\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_20{\nmargin-bottom:30px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\nbody .tdi_20 .td-block-title a,\r\n\t\t\t\tbody .tdi_20 .td-block-title span{\r\n\t\t\t\t\tfont-family:Lato !important;font-size:24px !important;line-height:1.2em !important;font-weight:700 !important;\r\n\t\t\t\t}body .tdi_20 .td-block-title{\r\n\t\t\t\t\ttext-align: left;\r\n\t\t\t\t}body .tdi_20.td_block_template_4 .td-block-title > *:before{\r\n\t\t\t\t    right: auto;\r\n\t\t\t\t    left: 10px;\r\n\t\t\t\t}body .tdi_20.td_block_template_5 .td-block-title > *{\r\n\t\t\t\t    border-width: 0 0 0 4px;\r\n\t\t\t\t}body .tdi_20.td_block_template_8 .td-block-title > *{\r\n\t\t\t\t\tpadding-left: 0;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t}body .tdi_20.td_block_template_9 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 0;\r\n\t\t\t\t}body .tdi_20.td_block_template_13 .td-block-subtitle{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: -4px;\r\n\t\t\t\t}body .tdi_20.td_block_template_17 .td-block-title:after{\r\n\t\t\t\t\tright: auto;\r\n\t\t\t\t\tleft: 15px;\r\n\t\t\t\t}body .tdi_20.td_block_template_12 .td-block-title{\r\n\t\t\t\t\tjustify-content: flex-start;\r\n\t\t\t\t}\n<\/style><div class=\"td-block-title-wrap\"><h2 class=\"td-block-title\"><span class=\"td-pulldown-size\">A friendly approach to SEO<\/span><\/h2><\/div><\/div><div class=\"td_block_wrap td_block_text_with_title tdi_21 tagdiv-type td-pb-border-top p-contenidos td_block_template_1\"  data-td-block-uid=\"tdi_21\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_21{\nmargin-bottom:50px !important;\npadding-bottom:30px !important;\n}\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_21{\nmargin-bottom:30px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_21,\r\n                .tdi_21 p{\r\n\t\t\t        font-family:Lora !important;font-size:17px !important;line-height:1.6em !important;\r\n\t\t        }.tdi_21{\r\n\t\t\t        color: #000000;\r\n\t\t        }.tdi_21 a{\r\n\t\t\t        color: #6ca6c1;\r\n\t\t        }.tdi_21 a:hover{\r\n\t\t\t        color: #6ca6c1;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>The effectiveness of your strategy and the success of your achievements also depends on using <strong>SEO techniques<\/strong> with strict professionalism, from careful content curation to monitoring your online and offline reputation.<\/p>\n<p>In order to do this, we carefully select the keywords that position your website at the forefront. We handle storytelling in a way that attracts credible links and increases your engagement. Furthermore, we illustrate your campaigns with images that contribute to the indexing of your site, applying copywriting strategies based on the emotional factor, and we <strong>manage your social media<\/strong> and other dissemination channels that allow you to interact with users in real time.<\/p>\n<p>Moreover, we promote you to set you apart in your market segment or in your sector in a natural way, without resorting to potentially penalised practices. Your own character will mark you out as a leader and will encourage your visitors to become leads. This will turn your leads into customers, your followers into subscribers, your identity into trend. Just the way you are.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column tdi_23  wpb_column vc_column_container tdc-column td-pb-span4\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_23{\r\n                    vertical-align: baseline;\r\n                }.tdi_23 > .wpb_wrapper,\r\n\t\t\t\t.tdi_23 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_23 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_23 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_23 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap td_block_title tdi_24 td-pb-border-top td_block_template_1 td-fix-index\"  data-td-block-uid=\"tdi_24\" >\n<style>\n.td-theme-wrap .tdi_24 .td-pulldown-filter-link:hover,\r\n            .td-theme-wrap .tdi_24 .td-subcat-item a:hover,\r\n            .td-theme-wrap .tdi_24 .td-subcat-item .td-cur-simple-item {\r\n                color: #6ca6c1;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_24 .block-title > *,\r\n            .td-theme-wrap .tdi_24 .td-subcat-dropdown:hover .td-subcat-more {\r\n                background-color: #6ca6c1;\r\n            }\r\n            .td-theme-wrap .td-footer-wrapper .tdi_24 .block-title > * {\r\n                padding: 6px 7px 5px;\r\n                line-height: 1;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_24 .block-title {\r\n                border-color: #6ca6c1;\r\n            }\r\n\r\n            \r\n            .td-theme-wrap .tdi_24 .td_module_wrap:hover .entry-title a,\r\n            .td-theme-wrap .tdi_24 .td_quote_on_blocks,\r\n            .td-theme-wrap .tdi_24 .td-opacity-cat .td-post-category:hover,\r\n            .td-theme-wrap .tdi_24 .td-opacity-read .td-read-more a:hover,\r\n            .td-theme-wrap .tdi_24 .td-opacity-author .td-post-author-name a:hover,\r\n            .td-theme-wrap .tdi_24 .td-instagram-user a {\r\n                color: #6ca6c1;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_24 .td-next-prev-wrap a:hover,\r\n            .td-theme-wrap .tdi_24 .td-load-more-wrap a:hover {\r\n                background-color: #6ca6c1;\r\n                border-color: #6ca6c1;\r\n            }\r\n\r\n            .td-theme-wrap .tdi_24 .td-read-more a,\r\n            .td-theme-wrap .tdi_24 .td-weather-information:before,\r\n            .td-theme-wrap .tdi_24 .td-weather-week:before,\r\n            .td-theme-wrap .tdi_24 .td-exchange-header:before,\r\n            .td-theme-wrap .td-footer-wrapper .tdi_24 .td-post-category,\r\n            .td-theme-wrap .tdi_24 .td-post-category:hover {\r\n                background-color: #6ca6c1;\r\n            }\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_24{\nmargin-top:20px !important;\nmargin-bottom:30px !important;\n}\n\n<\/style><div class=\"td-block-title-wrap\"><h4 class=\"block-title td-block-title\"><span class=\"td-pulldown-size\">RELATED POSTS<\/span><\/h4><\/div><\/div><div class=\"td_block_wrap td_flex_block_5 tdi_25 td-pb-border-top td_block_template_1 tdc-no-posts td_flex_block\"  data-td-block-uid=\"tdi_25\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n.tdi_25{\nmargin-bottom:30px !important;\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_25 .td_module_wrap{\r\n\t\t\t\t\twidth: 100%;\r\n\t\t\t\t\tfloat: left;\r\n\t\t\t\t\r\n\t\t\t\t\tpadding-left: 20px;\r\n\t\t\t\t\tpadding-right: 20px;\r\n\t\t\t\t\r\n\t\t\t\t\tpadding-bottom: 18px;\r\n\t\t\t\t\tmargin-bottom: 18px;\r\n\t\t\t\t\r\n\t\t\t\t    display: flex;\r\n\t\t\t\t}.tdi_25 .td_module_wrap:nth-last-child(1){\r\n\t\t\t\t\tmargin-bottom: 0;\r\n\t\t\t\t\tpadding-bottom: 0;\r\n\t\t\t\t}.tdi_25 .td_module_wrap:nth-last-child(1) .td-module-container:before{\r\n\t\t\t\t\tdisplay: none;\r\n\t\t\t\t}.tdi_25 .td_block_inner{\r\n\t\t\t\t\tmargin-left: -20px;\r\n\t\t\t\t\tmargin-right: -20px;\r\n\t\t\t\t\r\n                    display: flex;\r\n                    flex-wrap: wrap;\r\n\t\t\t\t}.tdi_25 .td-module-container:before{\r\n\t\t\t\t\tbottom: -18px;\r\n\t\t\t\t\r\n\t\t\t\t\tborder-color: #eaeaea;\r\n\t\t\t\t}.tdi_25 .td-module-container{\r\n\t\t\t\t    border-color: #eaeaea;\r\n\t\t\t\t\r\n                    flex-grow: 1;\r\n\t\t\t\t}.tdi_25 .entry-thumb{\r\n\t\t\t\t\tbackground-position: center 50%;\r\n\t\t\t\t}body .tdi_25 .td-favorite{\r\n                    box-shadow:  1px 1px 4px 0px rgba(0, 0, 0, 0.2);\r\n                \r\n                    font-size: 36px;\r\n                }.tdi_25 .td-post-vid-time{\r\n\t\t\t\t\tdisplay: block;\r\n\t\t\t\t}.tdi_25 .td-module-meta-info{\r\n\t\t\t\t\tborder-color: #eaeaea;\r\n\t\t\t\t}.tdi_25 .td-excerpt{\r\n\t\t\t\t\tdisplay: block;\r\n\t\t\t\t}.tdi_25 .td-audio-player{\r\n\t\t\t\t\topacity: 1;\r\n\t\t\t\t\tvisibility: visible;\r\n\t\t\t\t\theight: auto;\r\n\t\t\t\t\r\n\t\t\t\t\tfont-size: 13px;\r\n\t\t\t\t}.tdi_25 .td-post-category:not(.td-post-extra-category){\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_25 .td-author-date{\r\n\t\t\t\t\tdisplay: inline;\r\n\t\t\t\t}.tdi_25 .td-post-author-name{\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_25 .td-author-photo .avatar{\r\n\t\t\t\t    width: 20px;\r\n\t\t\t\t    height: 20px;\r\n\t\t\t\t\r\n\t\t\t\t    margin-right: 6px;\r\n\t\t\t\t\r\n\t\t\t\t    border-radius: 50%;\r\n\t\t\t\t}.tdi_25 .td-post-date,\r\n\t\t\t\t.tdi_25 .td-post-author-name span{\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_25 .entry-review-stars{\r\n\t\t\t\t\tdisplay: inline-block;\r\n\t\t\t\t}.tdi_25 .td-icon-star,\r\n                .tdi_25 .td-icon-star-empty,\r\n                .tdi_25 .td-icon-star-half{\r\n\t\t\t\t\tfont-size: 15px;\r\n\t\t\t\t}.tdi_25 .td-module-comments{\r\n\t\t\t\t\tdisplay: block;\r\n\t\t\t\t}.tdi_25 .td-read-more{\r\n\t\t\t\t\tdisplay: none;\r\n\t\t\t\t}.tdi_25 .td_module_wrap:hover .td-module-title a{\r\n\t\t\t\t\tcolor: #6ca6c1 !important;\r\n\t\t\t\t}.tdi_25 .td-module-title a{\r\n                    box-shadow: inset 0 0 0 0 #000;\r\n                }.tdi_25 .td-image-container{\r\n\t\t\t\t    flex: 0 0 0;\r\n\t\t\t\t}html:not([class*='ie']) .tdi_25 .td-module-container:hover .entry-thumb:before{\r\n                    opacity: 0;\r\n                }@media (min-width: 768px) {\r\n                    .tdi_25 .td-module-title a {\r\n                        transition: all 0.2s ease;\r\n                        -webkit-transition: all 0.2s ease;\r\n                    }\r\n                }\n\n\/* landscape *\/\n@media (min-width: 1019px) and (max-width: 1140px){\n.tdi_25 .td_module_wrap{\r\n\t\t\t\t\tpadding-bottom: 18px !important;\r\n\t\t\t\t\tmargin-bottom: 18px 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